Saturday, December 25, 2010

Our E-Commerce Journey So Far...Part 7 (The Final Chapter!)

In February of 2010, I started buying and selling Mighty Beanz.  I actually discovered these thanks to a friend of mine who I helped educate about selling on eBay and such and he informed me about Mighty Beanz. For the vast majority of 2010, Mighty beanz have been my top grossing seller.  However, in August 2010, with no real 'fall back' lines that were doing anywhere near the sales Mighty beanz was, I actually attended a job fair at United Health Group to became a customer service rep for those on Medicare and such.  I got the job which I started on August 16th.  Kept my website, http://ToyGamingEmporium.com up and running, my amazon seller account, and eBay store, and my girlfriend took over the pack/shipping of all orders.  However, with my hours tied up at a J-O-B and then not wanting to do much other work related stuff when I got home, things didn't relisted as often, new items weren't acquired, and sales across the board quickly dipped.  After being at the job for about 5 weeks I did some number crunching and figured that the paycheck I was bringing in was only marginally better than my loss of sales on the flip side.  So, I concluded that all I was really gaining was better and cheaper health insurance, more stress, and less happiness.  After discussing with my girlfriend and consulting with my parents, I left the job at the end of September...after about 6 weeks.  Working for someone else just isn't me and this world of e-commerce is my true passion and true calling.

While I still had the job, I actually had some new revenue streams open up I didn't previously have as well to give me a little more safety as far as income goes.  Launched a new website for just Mighty beanz at http://MightyBeanz.biz which I'll be adding a lot more stuff (Mighty beanz of course) to over the coming weeks.  Also became a YouTube partner literally days after starting my job.  Hope to grow that all we can to make the a more prominent revenue stream.  It's also a great source of marketing for us and all the various toys I sell.  You can see some of our videos off to the side here on the blog and within some of our blog posts.  Our future blog posts will focus on current/hot toys and most will be accompanied by a YouTube video we do featuring that product.  This series of posts about our e-commerce journey so far wound up being longer than I anticipated so am excited to start doing posts about toys going forward!

We've come a long way in the past 5+ years.  Just finished up the latest holiday season with better results than ever before.  There wasn't one real breakout hit toys like Zhu Zhu Pets last year but a wide range of hot toys instead.  We did very well with Sing-A-Ma-Jigs, Beyblade Metal Fusion, Mighty Beanz, Zoobles, Halo Mega Bloks, Teacup Piggies, and more. In prior years our only sales channel was eBay.  This year, we added amazon, http://ToyGamingEmporium.com and very recently http://Mightybeanz.biz.  With today being Christmas, obviously the holiday rush is officially over so naturally things will slow back down now.  Was hard keeping up with orders the past few weeks so wasn't able to relist everything as quickly as usual and our eBay store really decreased as amazon took up a lot of our time.  Now, with sales slowing, will need to work on relisting/restocking all our channels, adding additional products and product lines, and anxiously await what 2011 will bring us.

Be sure to follow our blog and stay tuned for new posts about new and hot toys.  You can also find links to our selling channels and social networking pages in the left margins here of the blog :-)

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